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publisher traffic

Reddit's public wavering is a symptom of an industry-wide problem that has not been solved by any of the licensing deals signed so far: nobody has agreed on how to measure whether an AI answer that uses your content but does not send a visitor is worth more, less, or the same as a click. Traffic used to be the currency. AI Overviews breaks that currency without yet offering a replacement that publishers trust.

  • Reddit continues to pursue a DMCA lawsuit accusing Perplexity AI of conspiring with a web-scraping operation to obtain Reddit content without a licence.
  • The suit and the Google doubts share the same underlying grievance: AI products consuming Reddit's content without Reddit capturing proportionate value.
  • Reddit has positioned licensing as the legitimate alternative to unlicensed scraping, which makes public doubts about the Google deal harder to square with that stance.
  • Other publishers and platforms are watching closely, since Reddit's leverage and legal posture will shape the terms available to smaller content owners.

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