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social media monetisation

Truth Social's priority-access API went live on 1 August 2026, offering paying subscribers real-time access to posts from the platform's most influential accounts for as much as $100,000 a month, according to The Verge, citing reporting from The Guardian. The product had been announced in July as a way to sell fast, structured access to Wall Street trading firms, and its launch turns a long-running feature of financial markets, paying for a speed advantage, into something explicit and public on a platform owned in large part by a sitting head of state.

  • Presidential social media posts have repeatedly moved markets within minutes, sometimes seconds, of publication.
  • Algorithmic trading strategies built around headline and sentiment triggers depend on being first, not just accurate.
  • A structured, low-latency feed removes the noise of scraping a public timeline and parsing it in real time.
  • $100,000 a month is a trivial cost for a trading desk if the speed advantage produces even a handful of profitable trades.

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