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consumer trends

Two products with nothing obvious in common are among the fastest-rising consumer search terms of 2026: repairable electric toothbrushes, led by the Suri brand, and glass drinking straws. The connection is not the category. It is a shift in what sustainability-minded buyers are actually willing to pay for.

  • A genuinely repairable design with user-replaceable batteries and brush heads, in a category built on planned replacement.
  • Plant-based brush head materials with a functioning return-and-recycle programme rather than a disposal instruction.
  • Design quality that competes on aesthetics rather than asking for a sustainability discount on desirability.
  • Pricing between mass market and premium — accessible enough for impulse, expensive enough to signal quality.

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