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sports business
Global growth forecasts for 2026 sit around three percent, and technology investment is one of the few components holding firm. Surveys of executives keep reporting the same split: continued investment in generative AI in business, alongside a stubborn minority of programmes that show no measurable return. The difference between the two groups is remarkably consistent.
- Value shows up where a full workflow was redesigned, not where a chat box was bolted onto an existing tool.
- Winning programmes measure a business metric — cycle time, cost per case, revenue per rep — rather than adoption.
- Data access, not model capability, is the binding constraint in roughly two-thirds of stalled projects.
- Teams with a named owner and a decommissioning rule ship faster than committee-run centres of excellence.
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